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Research papers

How research can help the creative man in advertising

This report of a discussion nearly thirty years ago contains more questions than answers. Would it he so different today ? It begins promisingly, with a creative man asking the questions. He breaks down the problem into the same three stages as in...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: H. Jones, Graeme Cranch, Henry Durant
June 15, 1980
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Citation

Jones, Cranch and Durant (1980a, June 15). How research can help the creative man in advertising . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-research-can-help-the-creative-man-in-advertising-